Relaunching Kelowna Waxing: A Logo That Celebrates Flow, Change, and Every Body
At Kelowna Waxing, waxing is more than just smooth skin — it’s about creating a safe, comfortable, and inclusive space where every body feels respected and cared for. That’s why I’m so excited to share the relaunch of our brand logo, designed to better represent our values, our community, and the experience I want each client to have in my studio.
Why the Enso Circle?
The new logo features the enso, a circle traditionally used in Japanese Zen art to represent enlightenment, strength, and individuality. For Kelowna Waxing, the enso symbolizes the unique journey each client brings into the studio. No two circles are alike, just like no two bodies or self-care experiences are ever the same.
When you come in for a Brazilian wax in Kelowna or a full body waxing service, my goal is to honor your individuality and provide care that feels right for you — gentle, professional, and tailored to your needs.
The Meaning of Red
The flowing shades of red in the new logo represent the menstrual cycle and the natural rhythms our bodies move through. Red is a reminder that we are always in a state of flow and change — just like life itself.
This choice of color also reflects the diversity of experiences and identities. Whether you’re coming in for your first wax or your fiftieth, whether you identify as female, male, nonbinary, or anywhere in between — Kelowna Waxing is an inclusive studio for all bodies and genders.
Honouring Every Stage of the Journey
The shifts in red tones within the circle reflect the stages our bodies pass through over time: growth, change, strength, softness. At Kelowna Waxing, I believe in body acceptance and trauma-aware care. That means no judgment, no awkward positions, and no pressure — just a welcoming environment where you can feel confident and at ease.
A Logo That Mirrors Our Mission
This rebrand is more than just a new look — it’s a promise.
To offer high-quality hard wax with proven results, never the cheapest option.
To provide Brazilian and body waxing in Kelowna that is comfort-first and professional.
To hold space for every client — moms, 2SLGBTQIA+ community members, first-timers, and anyone who wants to feel at home in their own skin.
Experience the Relaunch With Us
The relaunch of Kelowna Waxing’s logo is just the beginning of an exciting new chapter. Whether you’re booking a Brazilian wax, underarm wax, or full leg waxing in Kelowna, know that you’re entering a studio that values authenticity, inclusivity, and care.
🌿 Ready to book your next appointment? Visit kelownawaxing.com and experience the difference for yourself.
— much love, Bexx